SPH Plug & Play | Accelerator Program

Fashory

Personal Shoppable Magazine
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PROBLEM

Working female executives need to dress up for work, but do not have enough time to shop around. We provide them a fashion reference and convenience, helping them to save time from irrelevant product browsing.

SOLUTION

Fashory provides a simple mobile solution for the busy modern women with 3 important attributes. First, our proprietary recommendation engine provides personalised outfit choices based on the user’s preference. Second, we provide the ability to buy outfits directly from fashion references based on the occasion. Thirdly, we let our users buy directly from curated Asian-fitting brands, with an emphasis on quality.

TARGET MARKET

Working female executives aged 26 to 40 in metropolitan cities like Singapore, Bangkok and Jakarta. The addressable market size in Singapore is around 600,000, Bangkok around 2M, Jakarta around 1M – female working executives with spending power that uses updated smart phone devices. We have proven go-to-market strategy, including Instagram campaigns, Facebook mobile ads, and monthly sales events with corporates and partnership with SPH magazines that will ensure content quality and outreach.

BUSINESS MODEL

We work with fashion brands through drop shipping and consignment model. Capturing payment in our own mobile app, we then get a commission with each purchase. Our target is $50,000 worth of monthly transactions (equivalent to $15,000 of commission revenue) by the end of 2015.

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